Acquisition Marketing Coordinator

William Hill is a sports betting company consisting of deeply driven, passionate, and innovative thinkers, makers and doers. We are looking for another stellar addition to our team to help us craft and cultivate ideas that will strengthen our sportsbook offerings, drive more deposits, and help us achieve our goal of being a top national sports book.

About Role

William Hill is looking for an Acquisition Marketing Coordinator who is eager to join and help develop a fast-growing Performance Marketing team. This person will be highly adept at both hard and soft skills relating to Campaign Optimizations, Deck Preparation and Analytics, and will be excited to challenge themselves and others to exceed goals while growing the department.

You are accountable for:   

• Assist in defining objectives, KPIs and optimization metrics based on the marketing channel goals and direction  
• Help develop test designs / learning agendas  
• Help track, analyze and optimize campaign performance with high attention to detail  
• Translate large data into insights, recommendations and easy-to-understand stories  
• Build, optimize, and interpret social listening queries  
• Collaborate with agency and creative teams  
• Coordinate agency optimization conversations and meetings   

You are capable of:   

• Digesting goals/objectives, articulating trends and synthesizing technical recommendations based on that input  
• Developing benchmarks based upon historical or category data  
• Planning and carrying out responsibilities with passion, a can-do attitude, and minimal direction  
• Asking thoughtful questions and LOTS of them!   

Must-have experience   

• Digital marketing experience  
• Channel experience across paid and owned digital channels with an emphasis on paid and organic search & social media  
• Experience optimizing creative and distribution tactics  
• Excellent communication and presentation skills   

Preferred skills and experience   

• Gaming industry experience (either as player or employee)  
• Experience with a subset of these tools: Facebook, Snapchat, Twitter, Apple Search, Google AdWords, Bing AdCenter, AppsFlyer, Google Analytics, Marketo   

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.