Business Data Analyst

As a Business Data Analyst you will be at the forefront of transforming raw data into powerful insights that will help drive strategic decisions in the fast-paced gaming industry.

The Wow

You will work in a dynamic environment with a global commercial team, using your expertise in data analysis to provide actionable recommendations. Your impact will be felt as you track key gaming KPIs, anticipate future trends, and help shape the direction of our gaming projects across multiple regions.

A taster of what you will be involved with: 

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  • Monitoring key performance metrics in accordance to set targets, primarily revenues, acquisitions, and player activity. A key part of this task is to forecast and flag underperforming metrics to the appropriate stakeholders. 
  • Support the market’s Head of Marketing, Managing Director, Head of Products, and other stakeholders within the Commercial teams with weekly, monthly, and quarterly reports and analysis. 
  • Conduct regular and ad hoc analysis, with a focus on:
  • Financial Analytics – update the management team on budget targets, reporting on which metrics and brands are over/underperforming.
  • Holistic overview and enhancements – take the lead in analysing the current market strategy across the entire customer journey with the aim of concluding whether an acceptable return on investment was delivered or not.
  • Manage the backlog of requests for analysis from the various stakeholders with weekly prioritisation meetings. If development is required, input into the tech roadmap via the product owner.
  • Understand the analytical needs of the market and the organisation and provide verbal and written analysis / commentary to drive business decisions through insights.
  • Collaborate with various stakeholders outside the Commercial area, such as Business Intelligence and Marketing.
  • Ownership of mission critical reports such as region dashboards and commercial reviews. Will involve maintaining and building new reports.
  • Assist in maintaining data integrity and accuracy by working with BI and other relevant departments across the organization. 
  
  

What we are looking for

Key Technical Skills 
 

• Bachelor/master's degree in mathematics/Statistics/Computer Science or any other quantitative field   
• Strong SQL skills 
• Proven experience in developing and maintaining interactive dashboards using tools like Tableau, Power BI, or similar
• Familiarity with Python
• Ability to use Google Analytics or similar tracking tools of benefit but not a must
• Experience in iGaming  

Key Analytical Skills 
 

• Knows what good looks like. Great at problem solving and critical thinking – highly analytical and knows how to approach and solve business questions providing actionable insight to stakeholders. 
• Able to grasp complex problems, the business context and place analysis within a goal-oriented setting. 
• A storyteller that influences decision making. Presents data in a meaningful way – understands the audience and delivers insight in a way that fits their consumption style. 
• Takes ownership and recognises when to move forward or change processes / behaviours. 
• Is familiar with marketing and its drivers. 
• Ability to manage changing priorities and ambiguity is a must. 
• Has the ability to get things changed using insight and data and not general opinion or hunches. 
• Has an affinity for data and is always looking for ways to improve things. 

Nice-to-Have

 Experience working in the iGaming industry or fast-paced tech environments.
 Familiarity with machine learning models or advanced analytics.
 Background in mathematics, statistics, economics, or computer science.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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