Digital Marketing Manager - Programmatic Trading

Company Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

OVERVIEW: 

Sportradar provides the source code of sport and is the leading global provider of sports betting and sports entertainment products and services. We are NASDAQ-listed and are one of the fastest growing sport-tech companies on the globe.

Our division “Sportradar ad:s” is providing data-driven marketing and sponsorship services to the iGaming industry, designed to help deliver significant efficiency improvements against marketing investments. The ad:s team develops and provides fully-customizable purpose-built, proprietary tools and services.

The Role: 

We are seeking an experienced professional to join our global ad:s department. In this client-facing role, you will be responsible for building and leading a strategic programmatic initiative, utilizing Sportradar's proprietary ad tech stack. You will work closely with industry-leading bookmakers and online casinos, driving growth and success for Sportradar’s US client base.

If you are passionate about programmatic advertising and excited to shape the future of digital marketing within a dynamic and innovative team, we want to hear from you!
 

The Challenge: 

•  Actively manage key account campaigns, including strategy development, media planning, campaign execution, reporting, and ongoing optimization, as well as opportunities to expand client budgets based on performance.
• Own the complete programmatic advertising operation on the client-facing end by regularly meeting with clients, sharing valuable insights, and leading strategic discussions during routine calls.
• Support the client partner function with in-depth product and client knowledge while ensuring all reporting requirements are met.
• Contribute to the sales function by building and maintaining a comprehensive knowledge base on programmatic trading for internal and external stakeholders.
• Collaborate closely with the global product development team to enhance the ad tech stack by understanding programmatic technology from a customer perspective and addressing the specific needs of the US market.
   

Your Profile: 

• 2+ years hands-on experience with programmatic trading on the demand side - no matter on which tech stack
• Experience with active client management, strong interpersonal and excellent communication skills
• Prior experience of working in a fast-paced dynamic environment, ideally an agency or consultative background
• Expert understanding of digital advertising business models, and strong technical understanding of programmatic buying and selling platforms, supply management, ad-tracking technologies, ad servers and conversion tracking 
• Deep knowledge of programmatic campaign strategy and conversion optimization

• Willingness to travel for internal and client meetings according to travel policies 
• Ability to inspire confidence and quickly capture the trust and respect of the leadership team, peers, colleagues and customers 
   

Our Offer: 

• Work for and shape one of the fastest growing digital sports companies in the world at the exiting intersection of sports, media, betting and advertising 
• Take a key role in a growing and dynamic business field within Sportradar 
• Work together with highly motivated and enthusiastic US and global teams 
• Be part of a startup-like culture within a global, NASDAQ-listed corporation

Additional Information

Sportradar is an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background, status, or personal preferences.

Additional Information

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!