Director of Marketing

Why Bally's?

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

The Role: 

As the Director of Marketing, you will assist in defining and implementing strategies and tactics that support Bally’s mission.

Contribute to the mission of increasing EBITDA through defining and implementing strategies and tactics that respond to an ever-increasing competitive environment. Provide high-level guest service to increase guest satisfaction and rated play. Promote the Bally’s KC culture through actions and positive attitude.

Responsibilities: 

• Foster an environment that embodies Bally’s Born to Entertain philosophy by creating a fun-filled, entertaining atmosphere
• Enthusiastically promote Bally’s customer-centric culture of offering superior guest service and actively building long-lasting guest relations
• Establish, implement, and enforce policies and procedures in accordance with regulatory requirements, Company initiatives, and organizational goals
• Perform high-level strategic planning functions and tactics for the casino’s Marketing program
• Coordinates and implements day-to-day marketing initiatives, including promotions, events, rewards, entertainment, development of rules, and marketing collateral
• Receives and reviews complimentary requests from customers and obtains appropriate approval
• Administers and oversees activities of player development initiatives, including goal monitoring, call plan, sales tactics/promotions, and customer feedback
• Develop and implement database records tracking system for target customers
• Lead in developing and managing the departmental budget, including capital expenditures, and help guide department-level managers in budget process and management.
• Maintain strict confidentiality relative to financial information, operating systems, company policies and procedures, marketing plans, and team member and guest information
• Select, train, and develop team members through education, training, coaching, and corrective action
• Provide ad hoc and reporting
• Perform the duties and responsibilities associated with the Missouri Gaming Board Statewide Voluntary Self-Exclusion Program

Qualifications: 

• Seven Years of experience in progressively managerial casino marketing roles
• Four year degree in marketing, or in lieu of a degree, a combination of education and experience
• Extensive knowledge of casino player services and casino marketing needs
• Must have excellent communication and interpersonal skills
• Must be able to obtain an Occupational license issued by the Missouri Gaming Board

What's in it for you: 

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vison
• 401(K)/Company Match
• Access Perks and Childcare discounts
• Relocation Package available 

Target Salary Range: $140,000.00 to $150,000.00

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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