Who are we?
Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.
The Role
The Marketing Director will lead Multiple Gaming’s marketing strategy, focusing on player acquisition, retention, and engagement across multiple markets. Reporting to the Managing Director, this hands-on role oversees Digital Acquisition, Affiliates, social media, and CRM teams, ensuring a cohesive, data-driven approach aligned with business goals.
Key Responsibilities
- Strategy & Leadership: Develop and execute marketing strategies to achieve acquisition, retention, and revenue targets. Align efforts across Digital Acquisition, Affiliates, social media, and CRM.
- Team Management: Lead and mentor marketing heads, fostering collaboration, accountability, and innovation.
- Player Acquisition: Oversee PPC, SEO, programmatic ads, and media buying to maximize ROI. Manage agency and tech partnerships to scale efforts.
- Affiliate Marketing: Optimize affiliate programs, recruit partners, track KPIs, and ensure timely payouts.
- Social media & Branding: Drive brand visibility and engagement across platforms, including Twitch, Instagram, and YouTube. Align messaging with marketing campaigns.
- CRM & Retention: Design personalized retention strategies using lifecycle marketing (email, SMS, push) and player data. Optimize promotions and loyalty programs.
- Data & Budget Management: Track KPIs, analyse campaign performance, and refine targeting. Manage the marketing budget to achieve cost-effective growth.
- Compliance: Ensure marketing efforts comply with regulations in all operating markets and maintain ethical practices.
- Competitor Analysis, benchmarking competitors and maintaining a close eye on the latest marketing trends within the industry and overall.
- Ensure top-notch localisation across all key markets by offering localised campaigns, promotions, and marketing communications.
Requirements
- Experience: 8+ years in senior marketing roles within iGaming, with expertise in player acquisition, affiliates, and CRM.
- Education: Bachelor’s degree in marketing, business, or related field.
- Skills: Strategic thinker with expertise in digital marketing, analytics, and emerging trends. Strong leadership, negotiation, and data-driven decision-making skills.
Performance Metrics
- Achievement of acquisition and retention goals.
- Growth in player LTV and reduction in churn.
- Performance of affiliate programs (CPA and traffic quality).
- ROI from social media and CRM efforts.
- Budget optimization and compliance adherence.
This role demands a results-oriented leader with creativity, data expertise, and a strategic mindset to drive success in the competitive iGaming market.
What we offer
- Attractive remuneration package
- Health Insurance
- Wellness benefit (after probation)
- Optician/Spectacle and Blue Lens Benefit (after probation)
- Breakfast/lunch all week
- Monthly snacks allowance
- Training support
- Modern office facilities
- Exciting Company Events
- Beer Fridays
- Refer a friend bonus
- Relocation package (if required)
You should not apply if ...
- You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We`re looking for team members who will put in the work that others won`t.
- You cannot take constructive feedback.
- You can`t handle stress and pressure.
- You have the mindset of "Quick Money", this is a marathon, not a sprint.
- You do not embody our core values.