Marketing Optimisations Specialist (Birkirkara - Malta)

THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Marketing Optimizations Specialist to join its Digital Marketing Acquisitions Team.

The purpose of the function is to support the marketing team in data-driven decision-making by analysing acquisition performance, monitoring trends, and identifying opportunities for improvement. By maintaining dashboards and reporting data discrepancies, they provide actionable insights and recommendations to guide the team in optimising marketing strategies. This function directly contributes to maximising ROI and driving business growth.

YOUR ROLE

• Report, review and interpret campaign data using GA4, Power BI, media platform data (e.g., Google Ads, Meta Ads Manager). Track acquisition KPIs such as CPA, CTR, conversion rates, and ROI.
• Identify underperforming campaigns and recommend improvements. Produce detailed post-campaign analysis to evaluate performance against objectives.
• Suggest optimization strategies based on campaign learnings.
• Use marketing data available, evaluate acquisition trends to uncover opportunities for optimisation and forecast future outcomes.
• Provide insights on customer behaviour, channel performance.
• Provide insights on competitors performance and evaluate impact on our own performance.
• Identify and report data inaccuracies or discrepancies across platforms. Collaborate with data teams to ensure data integrity and reliability. Serve as the guardian of attribution settings and modeling to maintain consistency and reliability in performance measurement.
• Update and review GA4 mapping of acquisition channels to ensure accurate tracking. Conduct routine audits of campaign tracking setups and analytics configurations. Prepare trend analysis reports to guide marketing decisions.
• Improve existing Power BI and Data Studio dashboards to better visualize acquisition data and trends. Collaborate with the analytics team to design and implement new dashboard features.

YOUR PROFILE

• 2–5 years of experience in marketing analytics, performance marketing, or a related field.
• Hands-on experience with data analytics tools (e.g., Power BI, Google Analytics 4) and media platforms (e.g., Google Ads, Meta Ads Manager).
• Proven track record of analysing and reporting on campaign performance and acquisition metrics.
• Marketing Metrics: Deep understanding of KPIs like CPA, ROI, and conversion rates.
• Marketing Tools and Platforms: Familiarity with platforms like Google Ads, Meta Ads Manager, Semrush, SimilarWeb
• Problem-Solving: Analytical mindset to interpret data and provide actionable insights.
• Familiarity with data visualization techniques and tools.
• Understanding of attribution modelling and marketing performance measurement.

WHAT WE OFFER

As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – alongside 1,200 employees around the world, and we offer the opportunity to contribute to the international development of the company.

Gaming1 Malta offers you a sunny environment to perform and grow on an island where gaming is at the heart of the local community and businesses.

Our experienced and friendly team, for whom mutual help and team spirit are crucial, will welcome you with open arms.

Gaming1 offers the possibility to work remotely up to 50% for a good work-life balance.

At our Maltese office, you will evolve in an international environment where English remains the language that brings us together. Welcoming many expatriates, we know the needs created by distance, but by becoming a G1er, you will feel integrated into a family that will support you and make you feel at home every working day.

Join us and become a part of a human and entrepreneurial adventure within a solid group. We will give you the opportunity to progress and specialize thanks to our internal mobility system and we will provide you our support to reach your full potential.

THE INTERVIEW PROCESS

Gaming1 NEWS

The Gaming1 Belgian hub moved to the heart of the Ardent City in 2021. Check our headquarters via this link.

We are certified Top Employers 2025! We are the first game of chance company (casino, sports betting and poker) to receive this certification, among some 80 companies certified in our country, and including only 15% in Wallonia.