Marketing Specialist- Entry Level- Full Time

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

SUMMARY:  Provide marketing, promotional, advertising, and organizational support to the Marketing/Casino Marketing Department.

ESSENTIAL RESPONSIBILITIES include the following.  Other duties may be assigned.

Advertising:

• Coordinate marketing support services to include advertising, public relations, and internal departments.
• Supports the development of press releases and media correspondence in relation to marketing programs or property advertising.

Promotions:

• Organizes and executes the regularly scheduled entertainment acts for all performances on property. Monitors calendar for promotions at the property following the strategy of the promotions department. Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies.

Social Media:

• Organizes and coordinates the marketing efforts for all communication efforts for the company in the social media sphere, with a consistent and appropriate voice. Monitors social media and web for opportunities to engage in active and relevant conversations about the property. Supports the property brand on social media as directed by management.
• Monitors and responds to online reviews/reputation management for the property within established guidelines.
• Conducts social media and internet research activities for the property marketing team as applicable.
• Provides organic social media analytics reporting as needed.

Special Events:

• Coordinate and track, as needed, groups responding to special and VIP party events. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used.

VIP Services/Player Development:

• Assist with event planning, event execution and coordinating player RSVPs.
• Assist with player coding in database and hosted player reporting.
• Assist with inbound cross property & NCM player requests.
• Assist in resolving guests’ opportunities, conflicts and complaints on behalf of the company in fair and equitable manner.
• Assist the Executive Casino Hosts & Casino Hosts as needed regarding comp execution and other assigned duties.
• Build, maintain and distribute the in-house list of VIP players.
• Basic knowledge of casino credit.
• Proactively seeks out new business introducing our loyalty program and soliciting enrollment.
• Devotes significant time being visible and available on the casino floor in order to meet and greet guests during individual visits as well as during special events.
• Complete all sales force tasks requirements in a timely manner.
• Maintain confidentiality of players information including but not limited to personal information such as name, address, telephone number, email address as well as level of play, number of visits and win/losses.
• Provides professional representation on behalf of the company at internal and external meetings and events.
• Adheres to corporate and local policies, procedures and operating guidelines.
• Other duties as requested by the Director of Casino Marketing

• Provide positive communication and use ACES Training skills with every patron and co-worker.
• Perform duties in a safe manner; report any potential safety hazards to management staff.
• Perform any reasonable, temporarily assigned job duties outside the position’s job description, where, in the Company’s judgment, those duties are necessary in the interest of efficiency, productivity, or guest service.

SUPERVISORY RESPONSIBILITIES: None

AUTHORITY TO ISSUE COMPS: Yes

ACCESS TO GAMING AREA REQUIRED: Yes

QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Excellent verbal, written, and interpersonal skills.
• Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).
• Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
• Demonstrated ability to drive toward results.

EDUCATION and/or EXPERIENCE: Associates degree (A.A.) in marketing, finance or related area; or equivalent combination of education and experience. One (1) year of related experience required, preferably in Marketing.

LANGUAGE SKILLS:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.  Ability to write routine reports and correspondence. Excellent verbal and written communication skills.

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to perform these operations using units of American money and weight measurement, volume and distance.

Possess ability to operate an adding machine and have basic computer skills.

REASONING ABILITY:

Should be able to define problems, collect data, establish facts, and draw valid conclusions. 

CERTIFICATIONS, LICENSES, REGISTRATIONS:

Team member must be able to qualify for licenses and permits required by federal, state, and local regulations.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by a Team member to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Team member is regularly required to stand; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The Team member is occasionally required to walk; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.

The Team member must be able to lift and/or move up to 50 lbs.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those a Team member encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer