Millions of players interact with our games every day, and words are their first connection to the experience. Whether it's the name of a feature, the punch of a preview, or the elegance of a rule guide, the right copy sparks curiosity and confidence.

This role sits at the heart of that magic. As a Senior Content Writer, you’ll create everything from feature names to technical copy, bridging gameplay mechanics and player imagination. You’ll work side-by-side with product owners, artists, and developers to shape the language behind our games, ensuring every sentence fits the story, the screen, and the strategy.

What You’ll Do:

• Develop and maintain consistent naming conventions for slot games, features, and promotional campaigns that align with game narratives and player appeal.

• Create and review trademark-safe game titles, collaborating with legal references and internal databases.

• Write compelling and accurate content for game previews, rule sets, and bonus descriptions to support product launches and feature education.

• Build and update a structured content library that includes rule guides, gameplay breakdowns, and player-facing documentation.

• Translate product requirements and design logic into clear, engaging in-game and out-of-game copy.

• Plan and manage a content calendar in coordination with game development milestones and market launch schedules.

• Insert, test, and verify all in-game content across builds, structured files (XML/JSON), and localised versions.

• Oversee translation workflows through platforms like Crowdin, ensuring consistency and adherence to layout and character limitations.

• Collaborate closely with product owners, game designers, developers, and mathematicians to align messaging with feature functionality.

• Support technical documentation needs by editing and formatting content in compliance with market regulations.

• Prepare and edit gameplay screenshots, UI examples, and other image-based content using Photoshop for internal and external documentation.

What You Bring:

• iGaming experience is essential, with a strong grasp of game mechanics and player engagement loops in slots or casino-style products.

• Strong written command of English—tone-savvy, typo-averse, and able to write both crisp and clever.

• Experience producing user-facing content across product and marketing contexts (UI copy, previews, help content, or launch comms).

• A mind for naming—capable of creating titles, features, and hooks that feel fresh, bold, and aligned with the product.

• Ability to simplify complex mechanics into engaging, digestible explanations for a non-technical audience.

• Organisational strength—tracking feedback, syncing with multiple stakeholders, and keeping documents and content tidy.

• Comfort working inside build files and structured formats (XML/JSON) to ensure content accuracy and performance.

• Awareness of generative AI tools (ChatGPT, Gemini, Claude) and their use in writing enhancement, ideation, or iteration.

• Basic proficiency with Photoshop—navigating layers, updating fonts, and exporting polished visuals.

Bonus Points:

• Prior exposure to slot mechanics, mobile games, or casino-style content.

• Familiarity with Crowdin or similar translation/localisation management platforms.

• Experience working in IDEs (e.g., VSCode, WebStorm) for light content verification or JSON editing.

What you get in return: 

• Competitive market salary with a transparent quarterly bonus system

• Flexible work model: remote or hybrid from one of our hubs

• Unlimited paid vacation and bank holidays, plus paid sick leave whenever needed

• Flexible schedule with full autonomy—we trust you, no micromanagement

• Medical insurance coverage for you and your significant other

• Financial support for life’s special moments, from big to unexpected

• A team of ambitious, collaborative professionals who value growth

• Sponsored access to professional training and world-class iGaming exhibitions

• Employee referral bonus program—bring great people, get rewarded

This is not just a content role—it’s a storytelling one. Every word you craft becomes part of the player's journey. You’ll be part of a passionate, collaborative team that treats language as design and copy as gameplay. No micromanagement, no endless bureaucracy—just meaningful creative work, ownership, and reach.