Senior Data Analyst - Campaign Performance Insights

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the Position?

We are looking for a Senior Data Analyst to join our quickly growing CRM team, whose primary focus will be enhancing retention, monetization and cross-sell campaign reporting and extracting meaningful campaign insights.

Key Responsibilities:

• Develop and refine measurement frameworks to assess campaign effectiveness
• Build and maintain end-to-end dashboards that provide a comprehensive look at CRM campaign performance
• Conduct deep-dive analyses to understand CRM campaign impact and customer behavior, enabling optimization
• Define and align key performance indicators (KPIs) for campaign evaluation
• Partner with our CRM Marketing team to understand use cases and requirements for reporting
• Guide members of the marketing team and ensure that they understand takeaways from our reporting and analysis
• Mentor less experienced team members
• Present analytical findings and recommendations to executive leadership
• Work with leadership to establish standard procedures and maintain best practices

What are we looking for?

• Three to five years of experience as a data analyst, including development of new analytic frameworks
• Strong proficiency in SQL
• Extremely strong analytic thinker
• Some experience with at least one visualization tool such as Tableau, Looker or Power BI
• Knowledge of analytics tools such as Amplitude or Mixpanel is a plus
• Strong communication and presentation skills
• Extensive knowledge of quantitative analysis and statistical methods
• A degree in Mathematics, Statistics, Computer Science, Engineering, or a related area of study
• Experience in a gambling-related business is a plus
• Experience conducting analysis of CRM, monetization, cross-sell or retention is a plus
• Knowledge of sports betting, online casino, or related areas is a plus

What’s in it for you?

• Full remote work
• Competitive pay and benefits
• Start-up culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).