Senior Digital Marketing Manager

_{19th February, 2025}

Job Title: Senior Digital Marketing Manager
Location: Brisbane / Remote
  
We are seeking a strategic Senior Digital Marketing Manager to lead marketing efforts within a sports betting company. In this role, you will optimise campaigns across key channels to drive customer acquisition and brand visibility. Join a fast-growing company and make a direct impact on its growth.
  
Responsibilities:

• Strategy & Execution: Lead user acquisition across digital channels (paid search, social, app, display, video, dOOH).
• Testing & Optimisation: Run A/B tests and optimise for performance and cost-efficiency.
• Creative Collaboration: Work with creative teams to align ad content with goals.
• Analytics & Reporting: Track key metrics (CTR, CPA, CR) and analyse for improvements.
• Tag Management: Implement tracking for accurate campaign data.
• Market Trends: Stay updated on trends and explore new acquisition strategies.
• Team Leadership: Lead one direct report and collaborate cross-functionally.
• Budget Management: Oversee budgets and optimise resource allocation.

  
Qualifications:

• Education: Bachelor’s degree in Marketing or a related field.
• Experience: 7+ years in digital marketing, with expertise in sports betting or gaming.
• Skills: Strong understanding of digital metrics, campaign optimisation, and leadership.
• Attributes: Creative, data-driven, and results-focused with excellent communication.

  
Benefits:

• Remote-First: Work from anywhere with office access if preferred.
• Competitive Pay: Attractive salary packages with performance recognition.
• Casual Dress Code: Sneakers and tees are welcome!
• Agile Culture: Quick decision-making and innovation encouraged.
• Growth: Join an experienced team and develop your career.
• Global Reach: Scale technology for international growth.

  
We encourage you to apply and help shape the future of digital marketing in sports betting!