Senior Director - Marketing Strategy & Analytics

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What's the Position?

The Senior Director - Marketing Strategy & Analytics will lead the charge in transforming data into actionable insights that shape our marketing strategies. This key leadership role will oversee our Marketing Acquisition Analytics team and a group of strategists, driving optimization efforts across existing marketing channels and acquisition techniques while ensuring alignment with market trends and audience insights.

You will help us stay ahead of the curve by combining data-driven decision-making with a deep understanding of marketing trends, ultimately helping us maximize return on marketing investments and deepen our connection with customers.

• Leadership & Team Management: Oversee the Marketing Acquisition Analytics team and marketing strategists, providing mentorship and fostering a culture of curiosity, collaboration, and performance. Set and track goals for the team, ensuring alignment with overall business and marketing objectives.
• Marketing Strategy Development: Develop data-backed strategies to optimize acquisition techniques across channels such as paid media, organic growth, partnerships, and creative assets. Stay ahead of emerging marketing trends and audience behavior to guide the team toward innovative approaches that enhance performance.
• Optimization & Insights: Partner with marketing teams (e.g., creative, CRM, acquisition) to implement A/B testing, improve campaign efficiency, and drive ROI improvements. Conduct in-depth performance analyses of campaigns, channels, and overall marketing performance, identifying growth opportunities. Must have experience working with SKAN attribution data.
• Audience Insights: Utilize analytics to develop a deep understanding of audience segments and behavior, ensuring marketing efforts resonate with and engage our target audiences. Deliver key insights that inform media buying, creative development, and overall customer journey strategies.
• Collaboration & Communication: Work cross-functionally with brand, content, and marketing teams to ensure strategies are cohesive and align with broader business goals. Present key findings, recommendations, and strategies to senior executives and stakeholders, ensuring clarity and alignment across teams.

What are we looking for?

• 10+ years of experience in marketing analytics, strategy, or a related field, with a proven track record of success in driving measurable growth.
• Expertise in acquisition marketing and understanding of digital and traditional media channels.
• Experience with SKAN attribution and analysis
• Experience leading teams and managing cross-functional projects.
• Proficiency with tools like Amplitude, Tableau, SQL, or similar, and familiarity with media mix modeling and incremental testing.
• Ability to translate complex data into actionable insights and strategies.
• Forward-thinking and adaptable, with a passion for staying ahead of marketing and audience trends.
• Strong leadership skills with a focus on mentorship and team development.
• Excellent communication and presentation skills, capable of influencing executive stakeholders.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)