Description
As a Senior Specialist on the Caesars Sportsbook Digital Sportsbook & Customer Retention team, this role shapes retention, acquisition, and lifecycle marketing strategies.
The position is centered on rapid growth & improvement to deliver a quality customer experience through a blend of creativity, planning, analysis, and execution.
What You Will Do:
- Develop and execute the Caesars Sportsbook promotional strategy across national and regional channels to support the retention of digital bettors
- Build relationships and align on investment direction with Digital State GMs
- Plan and forecast retention mechanisms corresponding with localized market regulations
- Coordinate with retail marketing teams to deliver omni-channel offerings
- Create reports and analyze data to evaluate the performance of promotions
- Update customer journey metrics to implement new user experiences in line with evolving technical functionality
- Coordinate with State Specialists to conduct audits on projects
- Assist in weekly and monthly KPI reporting as directed by the Regional Promotions Manager
- Monitor A/B testing to augment player performance and maximize ROI
- Train new hires to ensure seamless growth in fast-paced industry
- Compile terms, conditions, and legal disclaimers for promotions
- Project manage tentpole promotions, ensuring alignment with other departments to meet deadlines
- Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale
What You Will Need:
- 3+ years of gaming experience; ideally in digital sports betting industry
- Superb communication, organizational, operational, teamwork, and interpersonal skills
- Strong numerical and analytical skills with the ability to use a range of data insights
- Experience in multiple data analysis tools, including Power BI, Tableau, Google Analytics, Adobe Analytics or Looker
- Ability to use workflow management tools to align with other teams on cross-team work
- Proven capability to deliver projects against time-sensitive deadlines
- Ability to understand league and gaming regulations
- Strong knowledge of sports, players, teams, and statistics
- Passion for sports betting with an understanding of the industry