Social Media Manager

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

• Strategically plans, produces and publishes content on social media platforms; including but not limited to, Instagram, Facebook, TikTok and X – in coordination with our enterprise marketing strategy and calendar.
• Collaborates with the marketing, food and beverage, hotel, entertainment, and human resources teams to coordinate, schedule, and implement content in accordance with a property-level content calendar.
• Develops, captures, curates, and edits visually appealing and compelling content that captures all elements of the guest experience in alignment with brand guidelines and marketing objectives.
• Identifies new opportunities to increase following across social accounts and create revenue opportunities.
• Responsible for daily response, tagging, and community management to all guest commentary across all active social platforms in a timely manner.
• Builds organic community engagement through thoughtful commentary.
• Monitors engagements and trends to inform the team of new content opportunities that align with the content calendar and enterprise marketing goals.
• Collaborates with the Regional Social Media Manager to define strategic goals that align with both property and corporate strategy.
• Works closely with the Paid Social Buyer to create synergy between organic and paid strategies, aiming to optimize overall social outcomes.
• Researches, identifies, develops and manages programs and events with social media influencers.
• Analyzes and reports social media analytics, adjusting content strategy to capitalize on data-driven insights and opportunities.
• Oversees the business's online presence and promptly addresses all online reviews, striving for a response rate of 90% or higher. Shares feedback obtained from online reviews with pertinent leadership teams as needed for appropriate action.
• Handles the opening, closing, and modification of entities as needed on the online listings platform.
• Complies with all state and jurisdictional regulatory standards within the designated area of responsibility, and promptly informs management of any potential issues.
  
  

• Bachelor’s Degree (B.A./B.S.) in marketing, communications, journalism, pr, media or related field; with a minimum of two years’ experience in digital marketing or social media, or an equivalent combination of education and experience. Gaming experience is preferred but not required.
• Portfolio showcasing demonstrated ability in storytelling and ability to create social media content: copywriting, photography and video.
• Creative mindset with the ability to generate innovative ideas and concepts for social media campaigns, promotions, and storytelling that resonate with diverse audiences and drive meaningful interactions.
• Keen eye for aesthetics, brand consistency and ability to create content that follows brand guidelines.
• Proven ability to manage multiple large-scale social media accounts with a demonstrated ability to drive results.
• Excellent communication and collaboration skills to effectively coordinate with cross-functional teams to ensure alignment with brand objectives and messaging.
• Technical proficiency in Microsoft Applications (Word, Excel, and Powerpoint).
• Effective presentation skills and ability to respond to inquiries from various stakeholders.
• Adaptable and excels in dynamic, fast-paced environments.
• Proficiency with social media and creative software tools such as Sprout Social, Canva, Adobe Suite, and Shortstack.
• Flexibilily to work  evenings, weekends and holidays as dictated by business needs.  

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer