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Sports Betting Content Editor

Legend
Full-time
On-site
Toronto, Canada
About Covers and Legend

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture. 

We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.  
  
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. 
 
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. 
 
Unlock the Legend in you. 

The Role

This is an opportunity to work in one of the fastest-growing industries in North America with a team that invests in its people. Here you can do what you love with a team that is as passionate as you are.

As Sports Betting Content Editor, you will help shape our content for our loyal users who rely on informative, reliable, and engaging content. We are in pursuit of becoming the world’s #1 online sports betting authority, and content is at the heart of what we do.  

Your Impact

    • Commission, edit, and write a variety of content (including sportsbook reviews, state-specific commercial briefs, bonus and promo features, picks and news pieces) that’s published on our sites for millions of users to enjoy. 
    • Write headlines, teasers, and metadata and follow best SEO publishing practices.
    • Proofread, line edit, and SEO copy edit text to match the tone and clarity our audience expects and trusts. 
    • Brief and liaise with freelance writers to ensure they meet expectations and deadlines. 
    • Follow editorial publishing and promotional schedules, as well as coordinate with product and marketing/sales departments on dedicated projects.
    • Promote editorial content via social media – Twitter, Facebook, Instagram – and distribute dedicated content to publishing partners and affiliates
    • Work as part of a high-performing product team and collaborate with colleagues to deliver key objectives that greatly impact the success of the company. You will work closely with the Project Management, SEO, UX, and Engineering teams on a daily basis. 

What You'll Bring

    • A strong understanding of sports betting markets and odds is essential. Experience in a competitive industry, such as sports information, is highly desirable but not mandatory.
    • Relevant experience in a similar role of editing and creating digital commercial content for a website with a strong understanding of AP writing style guide.
    • Working knowledge of SEO and understanding of impact on content performance.
    • Excellent spelling and grammar with acute attention to detail and article structure 
    • Thrive in a fast-paced, dynamic environment with a "can do" attitude. Be self-motivated and imaginative, taking initiative and working both independently and collaboratively as a team player. Embrace an improvement mindset, constantly learning and innovating to achieve your best self.
    • Self-motivated and confident in working on your own initiative and being imaginative. We encourage our team to always think outside the box so we can find our next competitive edge. 
    • A  team player mentality and the ability to work collaboratively is a must. You will also excel at working independently and have the opportunity to take ownership of tasks. 

The Interview Process

    • 1st: Initial Chat with Talent Partner (30 mins via Zoom)
    • 2nd: Interview with Content Manager and Sr. Content Editor
    • 3rd: Editing assignment - you will be given 48 hours to complete the task and send it back for us to review
    • 4th: Final Interview with our team

Why Legend?

    • Super smart colleagues to work alongside and learn from.
    • Engaging development opportunities at all levels.
    • Tailored flexibility for your work-life balance.
    • Annual discretionary bonus to reward your efforts.
    • Paid annual leave
    • Long-term incentive plan so we can all share in the growth and success of Legend.
    • Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

    • Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.