Our client in the Support Service industry is currently looking for a Digital SEO Copywriter, in Cape Town, Western Cape.
Responsibilities:
- Responsible for creating engaging and compelling online content for their betting audience.
- Serve as the digital team’s primary writer for blog posts, web pages, long-form articles, and external forums the primary objective is improving the company's organic search results, expanding its online digital audience, and helping grow online revenue as well as providing on-page content and other needed content.
- Write high-quality, error-free, original, and engaging long-form sports/gambling copy
- Work with the design team in the visual selection process for every copy to drive user experience, e.g. infographics.
- Take complex topics and break them down into digestible, engaging, shareable content.
- Developing both new articles/pages and optimizing/rewriting existing pages/articles.
- Develop content plans/topics aligned to the broader SEO strategy.
- Keyword research/topic generation.
- Write compelling copy focussed on keyword research/target keywords with SEO and conversion in mind.
- Research and fact-check thoroughly to ensure accuracy and effectiveness.
- Publish blog posts and web content on WordPress according to content calendar.
- Collaborate cross-functionally for content ideation.
- Build and implement initiatives to help increase organic traffic to the website.
- Work quickly and deliver content consistently, accurately, and on time.
Requirements:
- Bachelor’s Degree, preferably in Marketing, Communication, English, or journalism
- Must have a Copywriting certification.
- 5 years’ experience working within a digital role as a copywriter; producing digital content.
- GAIQ certification (Google Analytics Certification) is an advantage.
- Requires specialized knowledge of copywriting, editing techniques, and processes relating to SEO and the development of written and print content
- Experience using SEO Tools and Google Analytics for measuring and reporting.
- Exposure/knowledge of the sports betting and online gaming/casino industry is a strong advantage.
- Excellent writing career.
- Portfolio proof of ability will be requested.
Remuneration:
- Dependent on qualifications and experience.