Marketing Growth Lead
SuperbetIt’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We are looking for a Marketing Growth Lead to help grow and engage the audience for SuperSocial, our sports-focused community platform. This role will focus on user acquisition, retention, and engagement, working closely with performance marketing, CRM, influencers, and local marketing teams to drive growth.
The ideal candidate has a strong background in marketing, product, a data-driven approach, and a deep understanding of the sports industry. You should be comfortable working with analytics, developing marketing campaigns, product improvements and collaborating with different teams to optimize user growth.
We are looking for someone who:
- Has strategic thinking skills and can develop long-term plans.
- Can manage and develop team members effectively.
- Has experience as a Marketing or Product Growth with a successful track record.
- Has leadership skills in guiding and supporting team members.
- Has worked with content creators and influencer programs.
- Has strong communication and interpersonal skills.
- Uses data to inform decisions and optimize engagement strategies.
- Can establish partnerships with content creator platforms to promote user-generated content (UGC).
- Can collaborate with the product team to suggest platform improvements.
- Is organized, detail-oriented, and able to manage multiple tasks.
- Has track record in growth marketing, user acquisition, or performance marketing.
- Can lead initiatives, coordinate teams, and build relationships.
What you'll be doing:
- Managing the Content Creator Program to support and engage creators.
- Leading and mentoring a team of community managers and content specialists.
- Using data to guide decisions and improve engagement strategies.
- Working with the product team to suggest platform improvements.
- Building partnerships with content creator platforms to increase UGC.
- Coordinating with the CRM and Local Marketing teams to ensure consistency and collaboration.
- Monitoring community sentiment and making improvements based on feedback.
- Developing engagement strategies to increase audience interaction.
- Keeping up with industry trends and best practices in community management and content marketing.
About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.
Global Recognition and Standards
In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.
As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).