Marketing Manager

WHAT'S THE JOB?

As the Marketing Manager for this leading iGaming business you will be the go to for all things UK and Ireland. Compiling engaging and eye-stopping campaigns and full strategies with that main goal of captivating the local market. You're a data deep diver who looks at the numbers across your budgets and campaign performance constantly. One key thing about this opportunity is the exciting exposure to planning across a wide variety of marketing activities, from event coordination to online marketing, content creation and more this is not one to miss!

This position is onsite based in Malta or Gibraltar.

WHAT WILL YOU DO?

• Marketing Mogul: Define a comprehensive marketing plan for the UK and Ireland.
• Bold Budgeting: Manage the allocated budget in close coordination with senior leadership and CM's.
• Captivating Content: Plan, create, edit, and schedule content across all digital channels including the following: TV, newspapers media, and social media.
• Online Advertising Whizz: Create and execute a digital advertising strategy, including banners, editorials, and interviews, while managing partnerships with third-party advertisers.
• Exquisite Event Coordination: Plan and oversee events tailored to Ireland & UK clients, including conferences, team-building activities, and social gatherings.
• Magic Materials: Collaborate with graphic designers to develop marketing assets, including banners and images, while overseeing marketing and sales materials such as website content and brochures.
• Look At Me!: Maximise brand visibility across various channels while building and maintaining strong relationships with YouTube, affiliate, and streaming partners.
• Affiliate & Streamer Besties: Foster and sustain strong relationships with affiliates and streamers, while ensuring their content aligns with company policies.
• Active Analysis: Create and monitor performance dashboards to assess monthly KPIs and optimise budget allocation.
• Teamwork/Dreamwork: Manage one direct report (Marketing Specialist) and coordinate with Local Account Managers on all marketing activities involving our clients and partners.

WHO ARE YOU?

• Know your stuff: At least 3 years’ experience in marketing in the Gaming industry.
• Cultural Connoisseur: Specialist in Ireland and UK iGaming markets with deep cultural and product expertise.
• Legal Stuff!: Strong knowledge of Ireland and UK online gambling advertising regulations and restrictions.
• The Spoken Word: Native in both written and spoken English
• Process, Process, Process: Possess in-depth knowledge of streamers, affiliates, and Operators’ Affiliation Teams in the Ireland and UK iGaming markets.
• Exquisite Advertising: Experience in advertising across social media platforms like Twitch, YouTube, and Instagram, as well as TV.
• Perfect Partnership: Skilled in sourcing and maintaining affiliate and operator partnerships, with strong negotiation and analytical abilities.
• Go-Getter: Approachable, passionate, and energetic with a proactive mindset, embodying our core values.