KEY JOB FUNCTIONS:
• Provides support for Sportsbook Marketing initiatives, including product launches, state launches, promotional offers, and seasonal sports tentpoles.
• Act as Creative liaison / Point of Contact to compile and develop creative briefs for campaigns and offers, proof marketing assets, and traffic final assets to appropriate stakeholders.
• Oversee the development of, and assist in crafting marketing materials as they go to market including, but not limited to:
o Draft value proposition and compelling copy across various marketing channels, including but not limited to email and push
o Review, provide critical creative feedback
o Approve marketing material based on job details and basic creative guidance
o Review and proof jobs to ensure accuracy and content is correct prior to deployment
• Coordinate inter-departmental efforts in service of cohesive marketing efforts across in-app, email and social channels.
• Develop understanding of key business initiatives and KPIs to contribute to the development of target audience and campaign development
• Familiarity with data sources and analysis to contribute to ad-hoc and ongoing department reporting
• Represents the business in all interactions and work with peers across the organization to ensure collaboration and consistency across touchpoints, interfacing with the following teams:
o Creative Studio
o Brand
o Product
o Marketing Technology
o Media
o Field Marketing
o Regional POD (Point of Distribution) Teams
o CRM
o Social
o PR
o Analytics
• Make improvements to templates and processes in support of business needs.
EDUCATION and/or EXPERIENCE:
• Bachelor’s Degree in Marketing or related field
• 2-4 years of applicable marketing experience
• Experience within the Sportsbook or Casino industry is preferred but not required
• Computer literate; experience working with Microsoft Suite, Adobe and project management products a plus.
• Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
• Minimum 21 years of age
QUALIFICATIONS:
• Excellent interpersonal communication, team building, and problem-solving skills are required
• Strong organizational skills and attention to detail
• Excellent understanding of business acumen necessary to troubleshoot and solve problems with guidance from supervisor
• Experience working closely and developing integrated plans with sales/digital/marketing counterparts
• Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming)
• Demonstrated ability to multi-task and prioritize activities in a fast-paced environment
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Project management experience preferred